What will you do to sell my home?

How exactly are you going to try and sell my home? This is the question that any potential seller should be asking, but far too many do not. It used to be that an ad in the paper and a Polaroid picture on a flyer would suffice as advertising. Those days are long gone.
Then there was a time when a seller would be impressed when the brokerage would tell them that their property would be on "The Internet", not knowing that even in it's infancy, the internet still had millions of pages and websites without an effective way to sort through them.
Now the seller needs to ask, exactly where and how do you advertise on the Internet. Internet advertising can and will vary widely between brokerages. Almost every brokerage these days has a website and some may only place your listing on their brokerage website. Then there's brokerages which not only have their own websites, but also use many Internet syndication techniques in order to maximize the exposure for their clients. This is the broker you want to look for.
So how can you tell who is doing what, and which brokerage should you use to list your property? The first step is to ask. Where on the internet do you advertise? If they mention their website and can't offer anything else, then you need to look for another broker. "The proof is in the pudding", if the brokerage is truly doing a great job of internet advertising then it will show up when you compare the listings sold with other brokerages. According to the National Real Estate Association, 80% of home buyers use the Internet to aid in their search so a potential buyer better be able to easily find your property.
The internet is a dynamic place that is always changing. Internet marketing is a lot of work and has to be continually managed. Ads expire and are automatically deleted from websites. Website traffic can change, making a formerly insignificant site very relevant, so you can see how important routine maintenance and diligence can be. What worked last month may have to be re-adjusted or changed to work this month.
Make sure you are comfortable with how your property is being marketed and be sure to ask a lot of questions. If you are thinking about listing your property, ask us how we advertise at Resort Realty, we have lots of answers.